The key to quickly selling a home may be a home-flipping startup.

San Francisco-based OpenDoor Labs Inc. pays for homes in cash then quickly resells the properties at an average $10,000 to $15,000 profit, the Wall Street Journal reported.

The company was founded in March 2014 and has, so far, bought and sold more than 200 homes, according to an analysis by Michael Orr, a real-estate expert at Arizona State University. The startup buys homes for an average $230,000 and pockets between $10,000 and $15,000, according to the newspaper. The company conducts a market analysis, makes an offer on the home and then resells the property within 90 days. The system is meant to appeal to sellers who need to move quickly.

“We’re introducing liquidity to a marketplace that doesn’t have any,” the company’s co-founder, Keith Rabois, told the newspaper.

The system is risky. As of mid-December, the company had 30 homes that it had failed to sell for at least six months. But Chief Executive Eric Wu said that in the case of a market downturn, OpenDoor would be protected because sellers would rush to ditch their homes and the startup could charge larger fees.

The decline in homeownership, in New York City and nationwide, has driven investors to bet big on multifamily properties. The Blackstone Group recently purchased the Caiola family’s Manhattan portfolio for $700 million. [WSJ] —Kathryn Brenzel

Source: This startup wants to pay cash for your home, then flip it